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Chapter One Overview on the development of bottled water industry 1
Section One Definition and classification of the bottled water 1
First, definition of the bottled water 1
Second, classification of the bottled water 1
Third, characteristics of the bottled water 1
Section Two Analysis on the industry chain of the bottled water 2
First, the market characteristics 2
Second, the economic characteristics 3
Third, analysis on the industrial chain structure 4
Section Three Analysis on the development of bottled water industry 4
First, analysis on the development cycle 4
Second, comparison of market development at home and abroad 4
Third, analysis on the development of industry and main sub- industries 5
Chapter Two Current development of the bottled water industry in China 7
Section One Analysis on the bottled water industry, 2010-2011 7
First, analysis on the bottled water industry in 2010 7
Second, analysis on the development of bottled water industry in 2011 7
Section Two Analysis on the operation of bottled water industry, 2010-2011 8
First, analysis on the production-sales-stock of bottled water industry, 2010-2011 8
Second, analysis on the profit of bottled water industry, 2010-2011 8
Third, analysis on the development opportunity of bottled water industry, 2012-2016 8
Section Three Analysis on problems of bottled water market in China in 2010 9
First, the market prices of bottled water are muddled 9
Second, bottled water maybe contaminated during the circulation 10
Third, bottled water may be secondary polluted when you drink 11
Fourth, the profit of bottled water is down 11
Fifth, the raw material costs of bottled water industry is rising in China 11
Chapter Three Study on the development of bottled water market 12
Section One The market conditions of bottled water in China, 2010-2011 12
Section Two Analysis on the market structure and price trends of bottled water in China in 2011 13
Section Three Analysis on the market characteristics of the bottled water industry in China in 2012 13
Chapter Four Survey and analysis on the bottled water market in China 16
Section One Survey on the bottled water market in China in 2010 16
First, analysis on the market structure 16
Second, analysis on the price trend 16
Third, the overall market concerns 16
Fourth, the pattern of brands concern degree 16
Section Two Survey and analysis on the bottled water market in China in 2011 17
First, analysis on the market structure 17
Second, analysis on the price trend 17
Third, the overall market concern degree 17
Chapter Five Analysis on the economic operation of bottled water industry 18
Section One Analysis on the output of bottled water, 2010-2011 18
First, analysis on the output of bottled water in 2010 18
Second, analysis on the output of bottled water in 2011 18
Section Two Analysis on the main economic indicators of the bottled water industry, 2010-2011 18
First, analysis on the top ten enterprises in sales revenue 18
Second, analysis on the main economic indicators of the bottled water industry in 2010 19
Third, analysis on the main economic indicator of bottled water industrys in 2011 20
Section Three Analysis on the performance of bottled water industry in China, 2010-2011 21
First, the production and sales situation, 2010-2011 21
Second, scale of the industry 2010-2011 21
Third, profitability of the industry, 2010-2011 21
Fourth, development and business capability of the industry,2010-2011 21
Fifth , analysis on the debt-paying ability of the industry, 2010-2011 22
Chapter Six Analysis on the regional market of bottled water 23
Section One North China 23
Section Two Northeast China 23
Section Three Eastern China 23
Section Four South China 23
Section Five South-central China 24
Section Six Southwest China 24
Section Seven Northwest China 24
Chapter Seven Analysis on the consumer market of bottled water industry in China 25
Section One Analysis on the revenue of bottled water consumers in China 25
First, analysis on the Chinese population and people's life 25
Second, the income level of consumers, 2010-2011 25
Third, analysis on the confidence index of consumers in 2011 26
Section Two Investigation on the target customers of bottled water industry 26
First, survey on the preferences of consumers in different income levels 26
Second, survey on the preferences of different age consumers 26
Third, survey on the preferences of consumers in different regions 27
Section Three Analysis on the consumption demand of bottled water market 28
First, the changes of consumer demand of bottled water market 28
Second, analysis on the demands of the bottled water industry 28
Third, analysis on the brands consumption demand of bottled water in 2011 29
Section Four Analysis on the market consumption of bottled water 29
First, the consumption characteristic of bottled water industry 30
Second, analysis on the consumers of bottled water 30
Third, analysis on the consumption structure of bottled water 30
Fourth, the market changes of bottled water consumption 30
Fifth, the market consumption direction of bottled water 30
Section Five Analysis on the purchase attitude and impact of different customers 31
First, the price sensitivity degree 31
Second, the impact of brand 31
Third, effects of easy to buy 31
Fourth, influence degree of advertising 31
Section Six Market research on the brand of bottled water industry 32
First, macro-survey on the brand recognition of consumers to the industry 32
Second, the primary channels for consumers to know the industry brands 32
Third, survey on the brands which consumers often to buy 32
Chapter Eight Analysis on the competition of bottled water industry 33
Section One Analysis on the competition structure 33
First, competition in the existing enterprises 33
Second, the threat of new entrants 34
Third, the threat of substitutes 35
Fourth, the suppliers' bargaining power 35
Fifth, the buyer s' bargaining power 36
Section Two Analysis on the industry concentration 36
First, analysis on the market concentration 36
Second, analysis on the enterprise’ s concentration degree 37
Third, analysis on the region concentration degree 37
Section Three Analysis on the competition of bottled water industry,2010-2011 38
First, analysis on the competition of bottled water at home and abroad, 2010-2011 38
Second, analysis on the market competition of bottled water in China, 2010-2011 38
Third, the main business trends of domestic bottled water enterprises, 2012-2016 39
Fourth, analysis on the domestic bottled water projects to be under construction in 2011 39
Chapter Nine Analysis on the competitive strategy of bottled water enterprises 41
Section One Analysis on the competition strategy of bottled water market 41
First, the growth potential of bottled water marketl in 2011 41
Second, analysis on the main potential bottled water in 2011 41
Third, analysis on the competitive strategy of existing bottled water products 41
Fourth, analysis on the competitive strategy of typical products 42
Section Two Analysis on the competitive strategy of bottled water enterprises 42
First, the influence of the financial crisis on the competition of bottled water industry 43
Second, the competition of bottled water industry after the financial crisis 43
Third, the prospect of competition structure of bottled water industry, 2012-2016 44
Fourth, analysis on the competitive strategy of bottled water enterprises, 2012-2016 45
Chapter Ten Analysis on the competition of major bottled water companies 47
Section One Robust Co., Ltd 47
First, the the company introduction 47
Second, analysis on the logistics of Robust 47
Third, development strategies 47
Section Two Nongfu Spring Co., Ltd 48
First, the the company introduction 48
Second, market strategy of company 48
Third, development strategy of company 49
Section Three Hangzhou Wahaha Group Co., Ltd 49
First, the the company introduction 50
Second, the development strategies 50
Third, the business development strategy 51
Section Four Bluesword Drink & Food Holding Co., Ltd (Sichuan) 53
First, the the company introduction 53
Second, the development strategies 53
Third, the development trends of company 54
Section Five Guangdong Dinghu Spring Co., Ltd 54
First, the company introduction 54
Second, the competitive strategy 54
Third, the development strategy 55
Section Six Tianjin Nestlé natural mineral water company 55
First, the company introduction 55
Second, the development situation 55
Third, the water source of Nestlé 56
Fourth, the development trends of company 56
Section Seven Shanghai Aquarius Co., Ltd 57
First, the company introduction 57
Second, the business condition of company 58
Third, analysis on the development strategy 61
Section Eight C'estbon Food&Beverage （ShenZhen）Co.Ltd 61
First, the company introduction 62
Second, the strategy of brand development 62
Third, the development strategy of company 62
Section Nine Shenzhen Danone YiLi Beverage Co., Ltd 63
First, the company introduction 63
Second, the development strategy 63
Third, the company trends in 2012 64
Section Ten Shenzhen Ganten Food & Beverage Co., Ltd 64
First, the the company introduction 64
Second, the products development 64
Third, the company trends in 2011 65
Chapter Eleven Analysis on the trend of the bottled water industry 66
Section One Analysis on the prospect and opportunities of the bottled water industry in China 66
First, the prospect of the bottled water industry in China 66
Second, the opportunities of the bottled water industry in China 66
Third, the opportunities of the bottled water industry in 2011 67
Section Two Analysis on the bottled water market tendencies in China, 2012-2016 67
First, market tendency of the bottled water, 2010-2011 67
Second, the development trend of bottled water, 2012-2016 68
Third, the trend of the bottled water industrial policy, 2012-2016 68
Fourth, the trend of technological innovation of bottled water, 2012-2016 69
Chapter Twelve Prediction of the development of the bottled water industry in the future 71
Section One Prediction of demand and consumption of bottled water in the future 71
First,prediction of consumption of bottled water,2012-2016 71
Second, prediction of gross output value of the bottled water industry,2012-2016 71
Third, prediction of sales revenue of the bottled water industry,2012-2016 71
Section Two Prediction of supply and demand of bottled water in China,2012-2016 72
First, prediction of the output of bottled water in China, 2012-2016 72
Second, prediction of the demand of bottled water in China,2012-2016 73
Third, prediction of the balance of supply and demand of bottled water in China,2012-2016 73
Forth, prediction of the price of bottled water in China,2012-2016 73
Chapter Thirteen Analysis on the present situation of investments of the bottled water industry 74
Section One The situation of investments of the bottled water industry in 2011 74
First, the overall investment and its structure in 2011 74
Second, analysis on investments by divided industries in 2011 74
Third, analysis on investments by divided regions in 2011 75
Fourth, foreign investment in China in 2011 76
Section Two Analysis on investments of the bottled water industry,2012-2016 77
First, the overall investment and its structure, 2012-2016 77
econd, scale of investment in the industry,2012-2016 78
Third, analysis on investments by divided industries,2012-2016 78
Fourth, foreign investment in China, 2012-2016 79
Chapter Fourteen Analysis on the investment environment of the bottled water industry 80
Section One Analysis on economic development environment of the bottled water industry 80
First, operation of the macro-economy, 2010-2011 80
Second, macro-economic situation in China, 2012-2016 80
Third, prediction of investment trends and their influences, 2012-2016 80
Section Two Analysis on policies and regulations of the bottled water industry 81
First, policies and regulations of the bottled water industry in 2011 81
Second, the influence of domestic macro policy in 2011 82
Third, the influences of industrial policy of the bottled water industry in 2011 82
Section Three Analysis on technological development of the bottled water industry 83
First, the present situation of the technology in domestic bottled water 83
Second, technological development of the bottled water industry in 2011 84
Third, technological development trend of the bottled water industry, 2012-2016 85
Section Four Analysis on social development environment 85
First, the present situation of social development in China 85
Second, social development in China in 2011 86
Third, the influences of social development on the industry, 2012-2016 86
Chapter Fifteen Opportunities and risks of the investment of the bottled water industry 87
Section One Main factors for the development of the bottled water industry 87
First, favorable factors for the development of the bottled water industry, 2012-2016 87
Second, stable factors for the development of the bottled water industry, 2012-2016 87
Third, unfavorable factors for the development of the bottled water industry, 2012-2016 88
Forth, challenges of the bottled water industry in China, 2012-2016 88
Fifth, opportunities for the bottled water industry in China, 2012-2016 89
Section Two Analysis on the risks and its control strategy of investments of the bottled water industry 89
First, the market risk and its control strategy, 2012-2016 89
Second, the policy risk and its control strategy, 2012-2016 90
Third, the operation risk and its control strategy, 2012-2016 90
Forth, the technological risk and its control strategy, 2012-2016 91
Fifth, the competition risk and its control strategy, 2012-2016 91
Chapter Sixteen Study on investment strategies of the bottled water industry 93
Section One Development strategies of the bottled water industry 93
First, technology development strategy 93
Second, industrial strategic planning 93
Third, business portfolio strategy 94
Forth, marketing strategic planning 95
Fifth, regional strategic planning 96
Sixth, enterprise informationization strategy planning 96
Section Two Strategic thinking on the bottled water brands 97
First, the basic meaning of the brand 97
Second, the importance of brand strategy in the development of enterprises 97
Third, characteristics and functions of brands of bottled water 98
Forth, research on brand value strategy of bottled water 98
Fifth, the trend of brand competition of the bottled water industry in China 99
Sixth, brand development strategy of bottled water enterprises 99
Seventh, brand competition strategy of the bottled water industry 100
Section Three Study on investment strategies of the bottled water industry 100
First, investment strategies of the drinking water industry in 2011 100
Second, investment strategies of the bottled water industry in 2011 101
Third, investment strategies of the bottled water industry, 2012-2016 101
Forth, investment strategies of subdivision industries, 2012-2016 102
 
報(bào)告圖表目錄Chart: Stock of soft drink in China in 2011 8
Chart: Soft drink products in China in 2011 8
Chart: Profit of water processed product in China in 2011 8
Chart: The output of bottled water in China in 2010 18
Chart: The output of bottled water in China in 2010 18
Chart: The number of soft drink manufacturers in China in 2010 19
Chart: The sales value of soft drink in China in 2010 19
Chart: The export delivery value of soft drink in China in 2010 19
Chart: The number of soft drink manufacturing enterprise in China in 2011 20
Chart: The average number of employees in soft drink industry in China in 2011 20
Chart: The export delivery value of soft drink in China in 2011 20
Chart: The stock position of soft drink in China in 2011 20
Chart: The total assets of soft drink in China in 2011 20
Chart: The total liabilities of soft drink in China in 2011 20
Chart: Finished goods of soft drink in China in 2011 21
Chart: The sales value of soft drink manufacturing in China in 2011 21
Chart: The scale of bottled water industry in China in 2011 21
Chart: The profit of soft drink manufacturing in China in 2011 21
Chart: The output value of new soft drink products in China in 2010 22
Chart: The main business income of soft drink manufacturing in China in 2011 22
Chart: The accounts receivable of soft drink manufacturing in China in 2011 22
Chart: The market size of bottled water in North China in 2011 23
Chart: The market size of bottled water in Northeast China in 2011 23
Chart: The market size of bottled water in Eastern China in 2011 23
Chart: The market size of bottled water in South China in 2011 23
Chart: The market size of bottled water in South-central China in 2011 24
Chart: The market size of bottled waterin Southwest China in 2011 24
Chart: The market size of bottled waterin Northwest China in 2011 24
Chart: The business constitutes of Shanghai Aquarius Co., Ltd in 2011 58
Chart: The area constitutes of Shanghai Aquarius Co., Ltd in 2011 58
Chart: Analysis on the debt paying ability of Shanghai Aquarius Co., Ltd, 2011-2012 59
Chart: Analysis on the capital structure of Shanghai Aquarius Co., Ltd, 2011-2012 59
Chart: Analysis on the profitability of Shanghai Aquarius Co., Ltd, 2011-2012 60
Chart: Analysis on the development ability of Shanghai Aquarius Co., Ltd, 2011-2012 60
Chart: Analysis on the cash flow of Shanghai Aquarius Co., Ltd, 2011-2012 61
Chart: Prediction of consumption of bottled water in China，2012-2016 71
Chart: Prediction of gross output value of the bottled water industry in China,2012-2016 71
Chart: Prediction of sales revenue of the bottled water industry in China,2012-2016 72
Chart: Prediction of the output of bottled water in China, 2012-2016 72
Chart: Prediction of the demand of bottled water in China, 2012-2016 73
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